So it seemed like a natural fit to be able to bring that to market in ready-to-serve form."īrian Sozzi is an editor-at-large and anchor at Yahoo Finance. Current headaches would be more justifiable if HARD MTN DEW were a top seller. There was already good reason to doubt the new Mountain Dew branded hard soda collaboration from Pepsico ( PEP 0.24) and Boston Beer ( SAM 1.14), but the alcoholic beverage may already be in. We were surprised that over 50% of Fresca drinkers already mix it with alcoholic beverages. Select retailers in Tenessee, Florida, and Hard Mountain Dew goes on sale today. the states where Hard Mountain Dew is currently sold include Alabama, Florida, Georgia. "It's refreshing, it's convenient, and it's low calorie obviously. The company announced Tuesday the launch of HARD MTN DEW, an alcoholic. Hard Mountain Dew also comes in three other flavors: Watermelon. "First of all, Fresca fits in with a lot of consumer trends," Constellation Brands CEO Bill Newlands told Yahoo Finance Live about the launch. This comes on top of a new deal between Coca-Cola and Molson Coors ( TAP) for Topo Chico hard seltzer. In 2021, about 50% of adults over the age of 22 consumed a ready-to-drink cocktail, Mintel's data shows, up from 40% in 2018.Ĭoca-Cola also inked a deal earlier this year with beer and wine maker Constellation Brands ( STZ) to distribute alcoholic Fresca. It’s expected to come in three flavors regular Mtn Dew, Black. The total volume of sales of spirits-based ready-to-drink cocktails surged 226% from 2016 to 2021, according to data from Mintel. According to a press release, Hard Mtn Dew is a flavored malt beverage that boasts an Alcohol by Volume (ABV) of 5 percent. PepsiCo and Boston Beer are teaming up to create Hard Mtn Dew. ![]() ![]() ![]() The companies stated that the rollout will begin in late 2022 in Mexico, followed by "select" markets worldwide in 2023.
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